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Lead Generation

“We were very impressed by the BCCK’s abilities to quickly understand our solution and set up a project plan.”

OVERVIEW

The BCCK provides lead generation services to companies looking to identify and approach qualified prospects with a view to selling a product or service. Our business development professionals use a results-driven process to identify and approach relevant decision-makers within a target company to both minimize time wasted on unqualified leads and focus on those that have the best chance of generating business. Each lead generation project is assigned a dedicated bilingual project manager and team in the market to take the initiative forward.

PROCESS

IDENTIFY

The BCCK team holds a ‘kick-off’ call with you in order to understand your company, brand, service and/or product and outline the characteristics of the profile of the customer(s) you wish to find. Following the call, the BCCK identify relevant potential customers in the market and/or stakeholders and provides a long list of companies which the Chamber will contact during the initiative.

APPROACH & QUALIFY

The BCCK then approaches companies on the long list and makes contact with relevant decision-makers in each company with a view to arranging face-to-face meetings. In this process, the Chamber also collects and communicates new and insightful market information gleaned from conversations with target companies that can help optimize the in-meeting pitch.

MEET

The BCCK team arranges face-to-face meetings with companies that expressed an interest in meeting and liaising with you to recommend hotels, forms of transport and the other logistical needs. The BCCK can also provide in-person visit support for your company during a visit to Korea, including interpretation during meetings. Upon completion of the visit, the BCCK and your company hold a meeting or call to surmise the visit and agree on next steps.

CASE STUDY

The BCCK works with Cambridge Consultants, a leading UK supplier of innovative product development engineering and technology consulting, to identify key customers for its business in the Korean market. We formed a project team and have arranged meetings with high-level representatives at some of Korea’s largest conglomerates that are leading the market in innovation. The BCCK’s lead generation activities have produced a number of qualified prospects that will provide the basis for Cambridge Consultant’s making sales and ultimately entering the market.

For More Information

Find out more about our Lead Generation initiatives by contacting us at trade@bcck.or.kr.

Download the one-page flyer for our Lead Generation service here.

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